Proof Drinks Australia adds three new rums to its portfolio
Last year, Proof Drinks Australia saw a growing interest in rum that stands out from other popular spirits, paving the way for three new additions to their portfolio.
According to Proof Drinks Managing Director Drew Doty, it was good to see consumer interest in rum growing.
“We’ve certainly come a long way since the standard rum and coke was the drink of choice for consumers in this area. Now we are seeing a premiumization of rum across the board, with exotic variants constantly being created,” Doty said.
“There is so much heritage and authenticity in rum, which is a core value consumers are looking for these days. The concept of years of rich culture and tradition bottled to create a premium drink makes the tasting experience so much more fun and adventurous for those who love rum or are looking for something new.
Following this growth, Proof Drinks Australia will launch three new premium rums in the Australian market. CUT RUM, Cihuatán Rum and Aluna Coconut Rum are new offerings that have either just arrived or will hit Australian shelves in the coming months.
Recently arrived on our shores, Cihuatán rum offers consumers a colorful tasting experience, using ancient Mayan heritage to craft a rum that embodies centuries of tradition and culture. Inspired by the Mayan gods, Cihuatán Rum offers a portfolio of small-batch products with a premium tasting palette.
A similar exotic rum brand, Aluna Coconut, will hit the Australian market in April and will offer consumers the taste of authentic coconut rum with a fraction of the sugar content, compared to similar rums on the market. Marlet. Using a blend of Guatemalan and Caribbean rums, Aluna Coconut transports consumers to the Americas with its authentic, fresh taste and smooth finish.
“There is a demand within the category to branch out of traditional rum locations and opt instead for aged, flavored and healthier options, especially as more flavors become available in South America and around the world. the Pacific,” Doty said.
For consumers looking for the rich taste of spiced rum with added aroma, CUT RUM – launched in Australia this month – uses vanilla and peppercorns from Madagascar along with coriander seeds, cinnamon and anise from southern India and nutmeg from the West Indies.
Proof Drinks Australia is committed to providing Australian consumers with the ultimate portfolio of rum brands that cater to all interests and tastes. Drawing on brands that disrupt the category, the brand house seeks products that offer consumers a unique tasting experience that changes the consumer’s perception of traditional rum.
“Proof Drinks Australia is dedicated to ensuring a balanced rum portfolio for Australian consumers and aspires to continue to bring premium options to the market,” Doty said.
Aluna Coconut Rum, CUT RUM and Cihuatán Rum can all be purchased at Dan Murphy’s Market and, from March 2022, will be sold at various independent retailers and bars across the country.
For more information on new rum brands in Australia, visit https://proofdrinks.com.au/.