Consumer food brand ‘Yu’ raises US $ 1 million from Asian paint promoters, HNIs


NEW DELHI, Oct.22, 2021 / PRNewswire / – Yu, a consumer brand that is reinventing consumer packaged foods with its 100% natural instant meal bowls, has earned US $ 1 million in its pre-series A round. The cycle saw the participation of Manish Choksi and Varun Vakil, members of the Asian Paints promoter group, the Lalvani family, the UK-based food and hotel group; Nikhil Srivastava, Head of India at PAG private equity; Vishal Sampat, Founder, Convonix, among others.

Founded by Bharat Bhalla and Varun Kapur, Yu has designed a range of delicious instant meal bowls that contain ZERO preservatives, additives, artificial flavors or colors. Developed using highly advanced freeze-drying technology, chef-prepared recipes and 100% natural ingredients, Yu’s meal bowls retain their original taste and aroma while enjoying long shelf life. 12 month unrefrigerated. All of its products can be made in under 4 minutes by simply adding hot water with zero cooking and hassle-free prep.

Inspired by the Nasa SpaceX 2020 mission, Yu uses advanced biochemical processes that prevent denaturation caused by conventional dehydration and allow foods to retain their original taste, aroma and texture upon rehydration. It’s important to note that not using direct heat in the process helps the food retain its nutrients, making the product line healthier than conventional packaged foods. All products are prepared and packaged in Yu’s state-of-the-art fully integrated food lab in Gurgaon, India.

Bharat Bhalla, Founder and Executive Director of Yu Foodlabs, said, “We have combined the most advanced food science technology with the culinary arts to reimagine the future of packaged food. Our instant meal bowls are bursting with gourmet flavors and nutrients while using ZERO preservatives or artificial ingredients. The use of proprietary processes has allowed us to launch our products at an attractive price of 75-100 INR per bowl. We are adopting an omnichannel selling strategy and in due course we will be present in offline and online stores across India. ” Varun Kapur, Founder and Executive Director of Yu Foodlabs, shared his enthusiasm at the idea of ​​getting the seed funding, ” It was encouraging to receive a very tangible vote of confidence from a set of prominent investors in our pre-launch phase. We have partnered with high-profile investors with experience in consumer brands, private equity, hospitality, technology and digital marketing. We will use the funds to increase our production capacity to over 5 bowls of lake meals per month while expanding our distribution network to key markets across India. ” Yu introduced 6 SKUs in 2 unique product categories for start: a) Healthy Pasta Bowls – Chunky Tomato, Three Cheese, Peri Peri b) Whole Oat Bowls – Apple Cinnamon Berry, Banana Caramel, Peanut Butter Berry Breakfast Bowls.

Yu’s products are available at over 100 outlets in Delhi NCR, including Reliance, Spencers, SPAR, Modern Bazar, Needs Supermarket, as well as an online presence on Big Basket and Swiggy. Yu’s products can also be purchased by Pan-Indian customers through Amazon, Flipkart, Cora Health as well as the brand’s website (

The brand aims to establish an offline presence in Mumbai MMR, East / Northeast by January 2022, followed by all other metropolitan cities within 9 to 12 months.

About Yu Foodlabs Ikayu Foodlabs Pvt. Ltd. (brand name “Yu”) has designed a wide range of delicious instant meal bowls that contain ZERO preservatives, additives, artificial flavors or colors. Developed using advanced freeze-drying technology, artisan recipes and only natural ingredients, Yu meal bowls retain their original taste and aroma. Yu’s culinary team uses only the freshest ingredients to create healthy, nutritious meals with unbeatable flavors. All products have a 12 month unrefrigerated shelf life and can be consumed by anyone, anytime, anywhere! The founders (Bharat Bhalla and Varun Kapur) incubated Ikayu Foodlabs as part of 3015 Venture Studio, their entrepreneurship hub that designs, finances and launches disruptive consumer businesses.


(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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