B&G Foods Launches Creamy Cinnamon Toast Crunch Spread

PARSIPPANY, NJ. — B&G Foods launches Cinnamon Toast Crunch Creamy Cinnamon Spread, giving consumers a new way to enjoy the flavor of General Mills cereal.

The spread can be used on bread or fruit, as an ingredient in baked foods, as a dessert topping or eaten with a spoon straight from the jar, according to the company. It follows the 2020 launch of Cinnadust, a Cinnamon Toast Crunch flavored seasoning blend. With cinnamon and sugar paired with sweet notes of vanilla, caramel and graham, Cinnadust is used to add flavor to baked goods, toast, coffee, desserts, ice cream and more again.

“The successful introduction of Cinnamon Toast Crunch Cinnadust Seasoning Blend has shown us that consumers are eager to find new and innovative ways to enjoy their favorite foods and flavors,” said Jordan Greenberg, executive vice president and chief commercial officer of B&G Foods. “Cinnamon Toast Crunch Creamy Cinnamon Spread will provide consumers with new opportunities to enjoy the flavors of the iconic cereal far beyond breakfast.”

The company has created recipe ideas including dessert puffs, cookies, pizza, grilled cheese and more on its dedicated product site to inspire consumers. The new broadcast will be available nationwide in March.

“Bringing Cinnamon Toast Crunch to fans in this spreadable form was a completely new idea,” said Astrid Perez Martin, senior brand manager of Cinnamon Toast Crunch at General Mills. “We are excited for consumers to experience this new innovation first-hand.”

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