Alcohol, Beverage & Beverage News: Product Updates and New Releases in Australia

March 16, 2022: Vodka Cruiser gets an upgrade to double the magnum size.

Well known and appreciated as a standard drink size for one person, Vodka Cruisers have long been a bubbly, fruity party drink for the warmer months.

But there’s a new-look cruiser raising eyebrows as the party drink goes luxurious and unveils its new 3.1L bottles for select venues.

The new limited-edition Cruiser Magnums celebrate the drink’s 21st anniversary as well as the reopening of dance floors across Australia.

But you can’t get your hands on this oversized party starter just anywhere.

Instead, 21 Australians and their friends will have the chance to win one of awe-inspiring magnum-sized double bottles from a few special venues in different states across the country. Flavors include wild raspberry, juicy watermelon and lush guava.

The bottles have the same look as the classic Cruiser, but in a great format and with a slightly fancier label. Bottles hold approximately 11 standard Cruiser drinks and require two people to pop and pour. It sounds like the kind of competition we want to win.

“The past few years have been tough for bars and clubs across the country,” says Michael O’Donoghue, brand manager at Vodka Cruiser. “While we couldn’t celebrate Vodka Cruiser’s 21st anniversary last year with the highs and lows of the pandemic, we’re more than excited to really get the party started in 2022 by launching Cruiser Magnums with our venues. partners.”

The ‘Magnum Cruiser’ experience will be available in Sydney at Hotelin Melbourne at Billboard The Venuein South Australia at Highway and The pier barand in Cairns at Gilligans.

“These limited-edition Magnums will be available to win, so we hope they bring much-needed joy to this year’s kick-off.”

To enter, Australians (over the age of 18) can enter to win on the Vodka Cruiser Facebook page and share their favorite Vodka Cruiser flavor. Registration closes April 7, 2022.

The prize includes a two-hour window to enjoy their Vodka Cruiser Magnums with up to four friends at your chosen location.

Read on for more delicious beverage product launches….

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